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Argentum IT LLC has been serving the Louisville area since 2010, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.
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Big Data Initiatives Can Give You a Better Idea on the Best Ways to Run Your Business

Newsletter
Dean Lause
Tuesday, 25 June 2024
0 Comments
Big Data Initiatives Can Give You a Better Idea on the Best Ways to Run Your Business

Big data is now a crucial resource for businesses of all sizes, including small enterprises. Today, businesses have unprecedented access to vast amounts of data, enabling them to make more informed decisions and operate more efficiently. This month’s newsletter explores how small businesses harness big data's power.

Customer Insights and Personalization

Understanding customer behavior is vital for any business. Small businesses can leverage big data analytics to gain in-depth insights into customer preferences, purchasing patterns, and post-purchase feedback. By comprehending what customers and prospects truly want, businesses can tailor their marketing strategies more effectively. This enhanced understanding enables businesses to anticipate customer needs, resulting in higher customer satisfaction.

Operations and Cost Reduction

Efficiency is key to reducing costs and boosting customer satisfaction. Big data can streamline operations in various ways. It enhances supply chain efficiency, automates non-core tasks, and provides insights into maintenance and support timelines for critical processes and resources. These improvements lead to more efficient operations and cost savings.

Financial Decision-Making

A business' financial health is fundamental to its success. Big data analytics equip small businesses with the tools to make sound financial decisions. By analyzing historical purchase data and financial trends, businesses can predict cash flow and manage finances more effectively. Additionally, big data helps in pricing products and services appropriately, thereby reducing financial risk.

Data Security and Compliance

As data volume increases, securing it and ensuring compliance with regulations become paramount. Big data analytics can guide businesses in protecting their networks and sensitive information. Moreover, it enhances a business’ ability to comply with regulatory requirements, safeguarding the organization from fines and threats to its sustainability.

If you're looking to utilize your data effectively but don't know where to start, the IT professionals at Argentum IT are here to help. Call us at (502) 473-6407 today to learn more.

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Data Technology Business

About the author

Dean Lause

Dean Lause

Dean Lause is a technologist to the highest degree. When he was in middle school, he learned and developed small programs using BASIC programming code on his Commodore 64. He was one of the first to post to bulletin boards on the newly emerging “Internet” and built a mini-network in his home. He competed in his senior year of high school, placing 1st regionally, 2nd in State and 17th Nationally in computer specialist competitions. Today, he enjoys technology as much as he did then. In fact, he has a “Smart Home,” with connected devices controlled by A.I., mobile apps, and voice commands. When he is ready to go to sleep, all he needs to say is “Good night,” and Voila! all of the lights in the entire house turn off, the doors lock, the TV/DVR turn off, the house alarm is set and the alarm clock for the morning is ready to go! After a 4-year stint in the Army as a computer specialist, Dean spent the next 20 years in Fortune 500 Enterprise IT environments. He quickly building his IT skill set, becoming an expert in VMWare and Citrix and various other technologies. Dean served as the Director of Network Infrastructure & Security of North American Operations in his last role before joining Argentum IT and completing his MBA with a specialty in Accounting in 2011. Dean understands not only the technical side of how devices work together and integrate within an environment, but also understands and designs the environment from a business point of view for productivity. He strives to provide cost-savings, efficiency and practicality to solve the real issues that are present for each individual client he works with. Leveraging his 20+ years’ of enterprise-level experience, for the past ten years, Dean has consulted with numerous Fortune 500 companies across the country on issues relating to network infrastructure and security, Citrix XenDesktop, VMWare implementation and capacity planning, Office 365/Exchange Email Migrations as well as Mobile Device Management and Disaster Recovery Planning. He has also been engaged to develop and improve technology processes as well as accomplish technology projects on time and budget. Today, Dean uses all of these skills and more to aid small to medium-sized businesses to utilize technology to run their companies more profitably and efficiently. As Chief Technical Officer of Argentum IT, LLC for the past ten years, Dean has supervised a proactive service desk who educates clients on technology best practices, designed multiple infrastructure environments for clients (both big and small), to fit their needs and built a sizeable hosted infrastructure environment – including VMWare and Citrix “products”. Dean’s breadth of experience affords him a unique view of IT and business challenges, which allows him to help customize and develop unique solutions to solving IT and Cyber Security challenges.

Author's recent posts

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Saturday, 28 June 2025 Fortify Your Business: A 4-Step Cybersecurity Action Plan
Friday, 27 June 2025 What We Like About Android’s Latest Security Additions
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News & Updates

On A Mission To Simplify IT, Dean Lause Turned His Parents IT Struggles Into Inspiration And Became The Premier IT Solution For Small and Medium Sized Businesses in Louisville, Kentucky

Back in the 1980’s, despite owning one of the first home computers, the Tandy TRS-80, society found technology more of a hindrance than a help. But Dean loved technology and from an early age understood it could help.

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(502) 473-6407

Argentum IT
8914 Stone Green Way
Louisville, Kentucky 40220-4072

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  • Home
    • Login / Logout
    • Create an Account
    • My Support Portal
    • My Subscriptions
    • Downloads
    • Billing Portal
    • My Virtual Desktop
    • Sitemap
    • Privacy Policy
  • About Us
    • Who We Are
    • Our Difference
    • IT Industry Secret
    • Testimonials
    • Employment
    • Video Gallery
    • Refer a Colleague or Friend
  • IT Services
    • Managed IT Services
      • Managed Services
      • IT Consulting
      • Comprehensive IT Support
      • Remote Monitoring & Maintenance
      • IT Vendor Management
      • Co-Managed IT
      • VMware
      • 24/7 Help Desk
      • Microsoft Hyper-V
      • Desktop Monitoring and Management
      • Infrastructure Support Services
      • Professional Server Support
      • vCIO
      • Business Computing Assessment
    • IT Security Services
      • Barracuda Total Email Protection
      • Cisco-Certified Solutions
      • Fully Hosted Security as a Service
      • Enterprise Mobility Management Solutions
    • Cloud Computing Services
      • Cloud IT Solutions
      • Hosted Server
      • Hosted Desktop
      • Hardware Virtualization
      • Cloud Backup & File Sharing
      • Microsoft Azure
      • Cloud Hosted VoIP
    • Industry Specific
      • Healthcare IT
      • IT for Law
      • Manufacturing IT
      • IT for Accountants
      • Retail IT
      • IT for Engineers and Architects
      • Supply Chain and Logistics
      • eManagement Solutions
      • IT for Nonprofits
    • Data Services
      • Business Continuity
      • Data Retrieval
      • Disaster Recovery as a Service
    • Hardware Services
      • Hardware as a Service
      • Computer Repair
      • Cabling and Wiring
      • Wireless Services
      • High-Speed Internet Consulting
      • HP Official Dealer
      • Printer Management
      • Lenovo Official Reseller
      • Printer and Copier Support
      • Server Migration
    • Software Services
      • Microsoft Office 365
      • Microsoft SharePoint
      • Microsoft SQL Server
      • Microsoft Partner Network
      • Document Management
      • Identity Management
      • Intranet Solutions
    • Business Communication
      • VoIP
      • Mobile Solutions
      • Fax Server
      • Conferencing
      • Unified Communications
      • Conferencing and Collaboration
    • Media & Internet Services
      • Website Design
    • Cybersecurity
      • Cybersecurity Overview
      • Network Security
      • Business Security
      • Unified Threat Management
      • Endpoint Security Solutions
      • Asset Tracking
      • Mobile Device Management
      • Email Encryption
      • Multi-Factor Authentication
      • Spam Protection
      • Content Filtering
      • Phishing Simulation
      • Dark Web Monitoring
      • Penetration Testing
      • Compliance Standards
    • Surveillance and Access Control
      • Access Control Solutions
      • Security Cameras
  • Understanding IT
    • Blockchain
    • GDPR Compliance
    • Automation
    • Ransomware
    • Shadow IT
    • Your Virtual Identity
    • The Modern Office
    • IT Threat Glossary
    • Business Continuity
    • The Internet of Things
    • Network Security
    • SOX
    • BYOD
    • PCI DSS
    • HIPAA
    • Cloud Computing
  • News
    • News & Press Releases
    • Our Newsletters
  • Blog
  • Support
    • How to Request Support
    • Help Desk
    • Remote Support Tool
  • Contact us